Przystań Żywiec
A mixture of mobile phones, Internet and outdoor events.
Is it possible to connect summer sea parties with Internet communicaion and mobile technology? Oh YES! Together with Max Weber interactive agency we have prepared an MMS competition for Żywiec brand - the best known Polish beer. ,,Przystań Żywiec'' - as the campaign was called - was a series of summer events in seaside resorts. Bands played, DJs mixed and participants... sent MMS'.
Each consumer, who sent a party photo, took part in a competition with attractive prizes. Later on pictures were presented on a special website and Internet users voted for the best ones.
This campaign shows, that it is worth connecting various media, communication channels and promotion techniques, to get the best marketing result, by attracting people into a nice and fun contest.
