Bluetooth marketing
Bluetooth is a short-range wireless communication technology, enabling various electronic devices like laptop, keyboard, palmtop, mobile phone, headphones, etc. to connect to each other.
Almost each new mobile phone marketed today, includes a Bluetooth feature. It enables free data transfer, in a form of text, graphics, sounds, video files, v-cards or mobile games and applications.
Bluetooth Marketing in practice:
- car dealers - recipients may receive the latest advertising movie, car pictures or Java racing game for their mobile phone.
- shopping centers - information about shop offerings, discounts, promotions and special events.
- conferences, fairs, events - information about promoted products in a form of text, prcutes or video and v-cards.
- cinemas - movie times, movie trailers, discount coupons, free tickets.
- restaurants, cafeteria - menu, upcoming events, discount m-coupons.
Small Bluetooth tranmitter, which will distribute a properly prepared files, has to be placed in or near the point of promo-action. It will offer files to all devices with Bluetooth function enabled, in a given range. Since not too many people have Bluetooth turned on all the time in their phones, it is recommended to display an "Enable Bluetooth" message somewhere near the transmitter.
